![]() ![]() Overall, videos capture people's short attention spans and are more powerful than written content for engaging potential buyers. The visual and conversational format of the video medium lends itself well to doing product demonstrations or going more in-depth about a particular service. □□ Some longer videos work well for particular purposes, such as educating consumers about a specific product or service. Attention spans start to wane around one minute, so put the most important and entertaining content early on in the video. Keeping videos short and sweet at around the 1 – 2-minute mark is the best way to keep your viewers engaged and watching. People love sharing entertaining videos with their friends, family, and co-workers. Report Courtesy of Wyzowlįirst, videos are easy to share, which makes them great for engaging followers and attracting new customers. There are several benefits of video marketing. Brands are using multiple platforms, including Facebook, Instagram, and TikTok, to share videos with their audience. While YouTube is the most popular video platform, it is far from the only one. Video marketing uses video content to engage, entertain, and convert viewers.Ī video marketing strategy should use videos to market a product or service, educate customers, and increase digital and social engagement. Report Courtesy of WyzowlĮvery marketer should be finding creative ways to incorporate video into their marketing strategy. □□ Consumers in the various studies ranked video higher than emails, social images, social videos, blog articles, and downloadable content. Today's consumers are busier than ever, which means they prefer to get information from brands in short, digestible formats, according to recent research on YouTube statistics. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide. Here's everything you need to know about why video marketing is so hot right now - and what free online tools are available to help you create digital video materials for your brand. There are many tools available that can help even novice video marketers create professional-quality content that will engage viewers and increase conversions. If you haven't made video marketing a priority for your marketing strategy, it's time to catch up on what your competitors are doing. According to the social media management platform Hootsuite, YouTube has 2 billion logged-in users every month.Įvery minute, around 500 hours of content are uploaded to the platform, which means that marketers worldwide are creating and publishing video content at alarming rates. We need only look at statistics from YouTube, the number one video platform, to get an idea of just how popular video content is. Video has quickly become the go-to source of content for online users.
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